Schedule Release

This campaign happens every year mid May for teams to release their schedule time, date, opponent, location, week, and broadcast. This is the time for teams to flex their creative minds through video production and graphic based designs that are easy to follow and lean on for fans.

This year the Broncos went with the video production that was 'Unique Broncos', meaning we invest and showcase things that are unique to us as a state and team—that was muttin' bustin'. Each rider, which were children, had a helmet on with a teams logo and a commentator would do funny puns and so forth for each "team" (aka rider). For digital assets, we use schedule release as a way to introduce the new minimal refresh of the seasons look—backgrounds, composition, typography, and additional elements.