Influencer Locker

Following the launch of the Broncos’ new uniforms in 2024, I collaborated with our marketing manager to develop an exclusive presentation kit for influencers and high-profile partners. We explored three concepts, and I created sketches to communicate each design direction and map out the recipient’s unboxing experience.

After evaluating production costs and construction feasibility with our manufacturing partner, our Chief Marketing Officer selected the locker concept. The kit was designed to include a jersey in one of four styles—navy, orange, white, or throwback—along with a personalized nameplate, helmet, a jersey information card, a combination card, throwback socks, and decals. An audio component featuring horse sounds and commentary from notable plays added an immersive element to the unboxing experience.