Brand Identity, Package design
Rose Beauty Lounge
Rose Beauty Lounge is an independently owned hair salon founded by Rio Pizzo, whose expertise spans hair services and her own hair extension brand. We collaborated closely to create a visual identity inspired by the groovy aesthetic of the 1970s, capturing her eclectic style and bringing her personality into the brand.
LOGO DIAGRAM
A flexible identity system built around a confident monogram, playful lettering, and generous clear space.
PRIMARY MARK
Creating dimension with line that cultivates her brand colors with a twist of 1970s typography as she has been inspired by the design trends from that era.
SECONDARY WORDMARK
The simplistic R represents her middle name Rose, as well as, subtle stars that represents her hand tattoos to give ode to her.
BRAND ASSETS
Typography and color hierarchy designed to carry Rose Beauty Lounge’s playful, nostalgic personality across every touchpoint.
TYPOGRAPHY HIERARCHY
Rose Beauty Lounge
Primary · Black Mango Regular
SECONDARY TYPEFACE
Sophisticated & Structured
FilamintE001 Regular · Used for supporting copy, considered notes, and longer-form storytelling.
COLOR HIERARCHY
Blush
#FFB0CB
Pink
#D9809B
Emerald Green 25% Darker
#073C28
Emerald Green
#084B32
Gold
#D4AF37
Black
#000000
White
#FFFFFF
PACKAGING GALLERY
A collection of packaging applications ready for final photography.
Photo // Lexus
Photo // Lexus
Photo // Lexus
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