Brand Identity, Packaging Design
Pura Cashmere
Pura Cashmere is a clothing brand offering elevated, affordable cashmere for women who value everyday style. The brand identity was designed to establish a strong foundation that could evolve as the company grows. A modern, minimal visual approach keeps the brand distinctive and easy for customers to recognize.
LOGO DIAGRAM
A flexible identity system built around a confident, simplistic visual.
PRIMARY MARK
Simple, effective design for customers to easily distingush.
BRAND ASSETS
Typography we utilized a san serif for easy navigation for the website, while for the color usage we went light and airy for a neutral palette.
TYPOGRAPHY HIERARCHY
Primary · Poppins Bold and Light
COLOR HIERARCHY
Sky Blue
#80AED0
Charcoal
#3B4043
Soft White
#F2F2F0
Sand
#E6DDCE
Taupe
#BBADA2
Linen
#EDE5D9
Ivory
#F9F3ED
PACKAGING GALLERY
A collection of packaging applications ready for final photography.
Digital creation
Digital designs that elevate the brand through UX/UI and social media.
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