Draft
Draft is an NFL-wide campaign and event that happens every year, around the end of April, for teams to draft players to their squad that can make or break their team.
In 2024, 2025, and 2026, I was given the chance to art direct the look of these through influence on the overarching NFL branding kit with changes to make it more Broncos-esque.
2024
Created a art deco mixed with handmade paper-mache to elevate the overall brand.
Logo Lockups
Typography Hierarchy
Primary Typeface
NFL DRAFT
NoFex · Used as primary callout for headers, stats, and emphasis type.
SECONDARY TYPEFACE
Nexus · Used for sub-headers and accent type.
TERTIARY TYPEFACE
Round 1, Pick 12
Draft Deco 2024 · Used for supporting details, metadata, and functional campaign messaging.
Assets
Digital Application
2025
Logo Lockups
Typography Hierarchy
Primary & Secondary Typeface
PICK IS IN!
Organetto · Used as primary callout for headers, stats, and emphasis type.
TERTIARY TYPEFACE
Nexus Typewriter · Used for supporting details, metadata, and functional campaign messaging.
Assets
Digital Application
2026
Logo Lockups
Typography Hierarchy
Primary Typeface
Obviously · Used as primary callout for headers, stats, and emphasis type.
SECONDARY TYPEFACE
BRONCOS SELECT
CS Bolts · Used for sub-headers and accent type.
TERTIARY TYPEFACE
Pk 1, Rd 1
Proxima Nova · Used for supporting details, metadata, and functional campaign messaging.
Assets
Digital Application
