Brand Identity, Web Design

Hydration House IV

Hydration House IV is a luxurious IV treatment business founded by Ann-Marie. Her and I meet to turn her vision into a reality by creating mood boards and close communication on brand decisions. I was able to create a luxurious, tranquil brand for her clients to feel safe while getting the IVs they need.

BRAND IDENTITY

A visual system designed to feel calm, restorative, and considered at every touchpoint.

LOGO MARK

Designing a modern, recognizable logo mark that will cultivate the IV treatment company with a subtle droplet in the O for visual notification. Inspired by the refuel sports brands like Nike, Adidas, etc.

TYPOGRAPHY HIERARCHY

Primary Typeface

elegant

MoreCream · Primary and main header

SECONDARY TYPEFACE

Whimsical

Ectogenic · Used sparingly for expressive accents and personality-led moments.

TERTIARY TYPEFACE

Simplistic

Poppins Regular · Used for supporting copy, considered notes, and longer-form storytelling.

COLOR HIERARCHY

Charcoal

#1C1C1B

Ash

#979086

Walnut

#6A5D52

Vintage Sand

#B7AC9B

Brew

#303031

Stone

#E2E2DE

ASSETS

BACKGROUNDS

TEXTURES

PHOTO GALLERY

Digital creation

Three responsive directions for the Hydration House IV digital experience.

CLIENT TESTIMONIAL

"For my IV hydration business, Fatima was excellent and creating branded content, logos, and color palettes for my new business. She succeeded my expectations and gave me a in-depth deck for me to use for future branding/media use. I would highly recommend working with Fatima for any of your branding needs. Her creative eye is something very special!"

“For my IV hydration business, Fatima was excellent and creating branded content, logos, and color palettes for my new business. She succeeded my expectations and gave me a in-depth deck for me to use for future branding/media use. I would highly recommend working with Fatima for any of your branding needs. Her creative eye is something very special!”