Throwback to 1977

In 2024, marked the re-introduction of the Broncos' orange crush threads under the NFL legacy uniform program. The goal of our visual design package was to pay homage to the 1977 Orange Crush era in a modern-way, combining a nostalgic feel and rich team tradition with new-age aesthetics. The elements ahead provide a deeper look at the process and intent behind the our throwback look for the season.

In 2025, we created extensions for the brand for co-themed games like Vamos Broncos. As well as, adding new elements to freshen up the look.

BRAND ASSETS

Developing the Foundation

To evoke a spirit of 1977, we look a deeper dive and went under the hood to examine football, sports, and advertising avaliable from that time—including television catalogs, movie posters, and more. Additionally, we looked more closely at team branding by researching print advertising, game programs, tickets and publications distributed around 1977 timeframe.

The deep tradition of the Denver's past, combined with a rich NFL history helped to inform our nod to the Broncos of old. An iconic "D" Logo and legacy blue helmet served as the foundation of the look, pairing with a traditional color palette of royal blue, orange, and white. To deepen the nostalgic factor of the look, we also included black and cream compliments. To round out our package, we created backgrounds, elements from the uniform, and textures with an editorial inspiration.

Hierarchy

Core, supporting, and accent color and typeface roles designed to preserve clarity at every scale.

tyopgraphy hierarchy

Primary Typeface

DENVER BRONCOS

Chalets · Used as primary callout for headers, stats, and emphasis type.

SECONDARY TYPEFACE

1977 Groovy Addition

Raspberie · Used for sub-headers and accent type.

TERTIARY TYPEFACE

Timeless and traditional

Apple Garamond · Used for supporting details, metadata, and functional campaign messaging.

COLOR HIERARCHY

ORANGE

Legacy Blue

WHITE

Cream

Elements

A flexible set of graphic details that gives the throwback story its own rhythm and energy.

Design Application

Portrait-format applications that show the identity system in use.

2025 EXPANSION

Extending the campaign system.

The 2025 Throwback brand gave us an unique opportunity to re-imagine a beloved era of Broncos' history through three distinct creative executions. throughout the season, we hosted throwback games against the Cowboys, Raiders and Chargers, each layered with its own thematic identity: Vamos Broncos, Thursday Night Football, and Fan Appreciation. Our challenge was to build a system versatile enough to flex across all three moments while still feeling intentional, fresh, and deeply connected to the heritage it celebrated.

To achieve this, we refined and expanded this visual language of the throwback identity—introducing updated backgrounds, textures, innovative hierarchy with text, added lockups, and so much more to achieve compelling graphics all year.

Expansion Assets

A flexible asset library built to carry the campaign forward across new formats and moments. We were able to find better font pairings, and more depth in the backgrounds.

TYPOGRAPHY HIERARCHY

PRIMARY TYPEFACE - Chalets

BRONCOS COUNTRY

Secondary TYPEFACE - Raspberie

2025 Season

TERTIARY TYPEFACE - Helvetica

EVERY SUNDAY

Elements

Design Application

2025 Vamos Broncos Extension

An expanded expression built to celebrate community, movement, and the shared energy of Broncos football. Adding more movement with a fun cursive typeface with majority use of the legacy orange, emphasizes the vibrancy of hispanic culture. (2025)

TYPOGRAPHY HIERARCHY

PRIMARY TYPEFACE

VAMOS BRONCOS

Accent TYPEFACE - gading retro

Cowboys at Broncos

TERTIARY TYPEFACE

KICKOFF @ 2PM