Cheerleading
Cheerleading branding captures the energy, confidence, and team spirit of the program. This project explores a cohesive visual identity through typography, graphic elements, and branded applications, giving the cheerleading program a distinct presence while maintaining a clear connection to the Denver Broncos’ brand.
Branding
DBC
Logo
Primary
Secondary
Ancillary
Typography
Primary Typeface - Druk Wide
Secondary Typeface - Famous Made
Tertiary Typeface - Just Lovely
Elements
JDBC
Logo
Primary
Secondary
Typography
Primary Typeface - Druk Wide Heavy
Secondary Typeface - Sant'Elia Rough
Tertiary Typeface - Proxima Nova
Elements
Throwback
Logo
DBC
JDBC
Typography
Primary Typeface
Secondary Typeface
Fresh Brushes
Tertiary Typeface
Elements
